August 6, 2013 was a special day for giant pandas. China Network Television (CNTV) launched the 3Llong-awaited, a channel devoted to this world-famous species. At 2:30pm that afternoon, a grand ceremony took place at the Beijing Media Center where honored guests witnessed the historic event. In attendance were Zhao Shucong, director of the State Forestry Bureau and Hu Zhanfan, president of China Central Television (CCTV). Various officials and experts on giant panda research and conservation also participated. Renowned CCTV presenters Ouyang Xiadan and Ji Xiaojun hosted the ceremony, conducted in both Chinese and English, providing a seemingly effortless translation for the audience.

The 70-minute ceremony featured still images, videos, live coverage, and on-site interviews revolving around giant panda conservation and appreciation. The event opened with a delightful and energetic kung fu routine by several performers in panda costumes, followed by Li Yundi’s talented piano concert and on-screen photos entitled “Beautiful China”. The Chinese-English bilingual features of the panda channel website, as well as a mobile phone application, were also introduced at the event.

During the ceremony, Zhang Zhihe, director of the Chengdu Research Base of Giant Panda Breeding, delivered his best wishes for in a lively and humorous tone. He also announced the good news of giant panda twins successfully born at Zoo Atlanta, United States of America. Lun Lun, the proud mother panda, hails from Chengdu but currently lives at Zoo Atlanta. Delighted responses to this welcome news rippled through the crowd of onlookers like a refreshing midsummer breeze.

China Network Television (CNTV) developed iPanda. com as a new international media outlet to reach global citizens with the message of giant panda conservation. Through multiple electronic devices and in numerous languages, focuses on the rare species unique to China. The showcases the lovely pandas and how they are protected, conveying peace, friendliness, and benefiting the public around the world.