Collection and Use of Personal Information
We collect the following personal information from you:
- Contact Information such as name, email address, mailing address, nationality, phone number, zip code
- Billing Information such as credit card number, and billing address
- Unique Identifiers such as user name, account number
- Passport and Visa data
As is true of most Web sites, we automatically gather information about your computer such as your IP address, browser type, referring/exit pages, and operating system. In addition, we may use website analytics tools, or other technologies, like cookies and web beacons, to collect information about your visit to the Sites, including the pages you view, the links you click and other actions taken in connection with the Sites and services.
We use this information to:
- Respond to customer service & offer requests
- Administer your account
- Improve our Web site and marketing efforts
- To obtain airline tickets and hotel bookings & to apply for travel permits in certain regions in China (Tibet, Hong Kong and Macau)
- To design a fabulous trip to your best interests
- Send our latest newsletter to you as your request
Cookies and Other Tracking Technologies
We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.
We use cookie in our hotel & flights pages, order forms and account login pages, we set a persistent cookie to store the check in/out date selection, password and some information that you filled, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.
If you reject cookies, you can still use our site, but you may enter the same information many times.
Tracking Technologies & Third Party Cookies
Our Web pages contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.
We use a third party (Google analytics) to gather information about how you and others use our Web site. For example, we will know how many users access a specific page and which links they clicked on. We use this aggregated information to understand and optimize how our site is used.
Links to Other Web Sites
Our Site includes links to other Web sites whose privacy practices may differ from China Highlights. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any Web site you visit.